Strategic Schema
Kathy Brown, SEO Consultant at Previsible.io, discusses strategic schema techniques to enhance search visibility for enterprise businesses. In this episode, Kathy breaks down the concept of strategic schema in SEO. She also shares her perspectives on when schema may not be worth the investment, as well as common mistakes in schema investments and how to avoid them.
- Part 1 Strategic Schema
Show Notes
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00:35Introduction to the concept of strategic schema in SEO.The discussion opens with an exploration of what strategic schema means and its importance in SEO.
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03:50Evaluating the effectiveness of schema on client websites.Insights are shared on assessing whether schema implementations are impactful or merely superficial.
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07:10When schema implementation may not be worth the investment.The conversation covers scenarios where investing in schema markup might not yield significant benefits.
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10:25Prioritizing schema for core business pages over less critical content.Emphasis is placed on focusing schema efforts on key pages that drive business and user engagement.
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13:40Common mistakes in schema implementation and how to avoid them.Examples are given of ineffective schema practices and advice on how to implement schema more effectively.
Quotes
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"Schema is one of those things where it can be totally helpful." - Kathy Brown
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"Every website has top pages that are really core and central to the business." - Kathy Brown
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"If you don't have schema on those pages, I don't think that's any big loss." - Kathy Brown
Up Next:
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Part 1Strategic Schema
Kathy Brown, SEO Consultant at Previsible.io, discusses strategic schema techniques to enhance search visibility for enterprise businesses. In this episode, Kathy breaks down the concept of strategic schema in SEO. She also shares her perspectives on when schema may not be worth the investment, as well as common mistakes in schema investments and how to avoid them.
